Not your ABC’s; it’s your KLT’s!

How often has a customer bought your product or service without any interaction at all? For me – NEVER! There has always been a process involved – the KLT process! Know, Like and Trust. Think about it. Even when you go into a retail store, you have some knowledge of...

LinkedIn Personal Business Profiles Cheat Sheet

As a Google Trusted Photographer, I have a developed a unique perspective with respect to the importance that Google places on not only its own Google My Business platform, (essentially the world’s largest online business directory) but also how Google uses data...

A Powerful Life Idea

“We make a living by what we get, but we make a life by what we give.” – Winston Churchill Imagine what the world would be like if: We all looked for opportunities to contribute to the needs of others, instead of trying to obtain more for ourselves We elevated others...