Central Coast Economic Update – August 2020

In this online session, our speaker was Jacqueline Svedas, Business and Economic Development Manager from Central Coast Council share important information about how the region is doing, where the greatest challenges are and what we as local businesses should be...

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Enhance Your Marketing With the Power of Branding

This is a 2-minute crash-read into a surprisingly complex subject. If you’re at all confused about where the line is drawn between Marketing and Branding, you’re not alone. Indeed there is a lot of cross-over between the two which is why these concepts are so often...

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The most valuable tool for growing your business

When I started my business four years ago, I made plenty of mistakes early on. I did a lot of work for free, I didn’t value my time as much as I should, and I spent too much time ‘in’ the business instead of ‘on’ the business. Because, if you have a great network,...

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Best business advice I’ve ever received.

The 2 pieces I remind myself about often are very closely linked: It’s about the CLIENT, not You (or me)! Its’ so easy to get carried away with ourselves and our own need to demonstrate our competence or importance, especially when we work alone and don’t get as...

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Not your ABC’s; it’s your KLT’s!

How often has a customer bought your product or service without any interaction at all? For me – NEVER! There has always been a process involved – the KLT process! Know, Like and Trust. Think about it. Even when you go into a retail store, you have some knowledge...

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